This ad came out a little while ago, and I thought it was absolutely hilarious and really unique. Most commercials for feminine products try and make it seem like this is the most wonderful time of your life. I think it's Always that says, "Have a happy period." Seriously, who would actually enjoy having their period?
This ad stepped away from what is a standard advertisement for this type of product. The ad basically says, "Hey, we know this sucks but if you use our product we might be able to make it a little better for you." That is what people like me want to hear. We don't want someone telling us that everything is perfect and awesome. So basically what I'm trying to say is that I feel like Kotex hit their target market perfectly, and they did it in a unique way. They make the audience see how ridiculous other companies are being, and why you should buy their product instead. They really listened to the complaints consumers were having about other companies, and responded well.
After seeing this ad, I actually wanted to buy this product. Usually I'll see ads and I just kind of brush them off, but this one really stuck with me. Most ads don't effect the choices I make, I usually just buy whatever my mom used to buy when it comes to any kind of product. However, I think this one definitely got me, and I'm actually aware of why I am buying this product instead of a different one.
Nice - actually the ad is really mocking the semiotic meaning of the OTHER ads. What does slow-mo connote? White? Dancing? What do these other ads say that their products "mean." Ironically, Kotex kind of does the same thing (at least as the dancing commercials) through the packaging of their product. The black box = edgy. The colored wrappers = fun and excitement. They got you!
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